Toyota Kicks Off New NFL Campaign Focused on Football's Future
For the fourth year in a row, Toyota is serving as the official automotive partner of the NFL, launching a fresh campaign that celebrates young, aspiring football stars.
For the fourth year in a row, Toyota is serving as the official automotive partner of the NFL, launching a fresh campaign that celebrates young, aspiring football stars.
Renowned for producing high-quality cars, trucks, and SUVs, Toyota is putting environmental sustainability at the forefront of its future plans. Toyota Motor North America will highlight its green roadmap on an episode of Bloomberg Television's "Earth with John Holden."
Great news is spreading across Texas following an announcement about Toyota's San Antonio assembly plant. In July 2026, Toyota Motor North America shared plans for a $3.6 billion investment to expand the facility and open up new career paths for workers helping construct the next era of Toyota vehicles.
Toyota understands that the future of global energy relies heavily on solar power. Replacing the fossil fuels that drove the last century with a cleaner option, solar energy is fundamental for ecological defense. To recognize this forward-thinking and sustainable power source, Toyota has presented the Vivid Solar Sculptural Display, now open to visitors at its Michigan Research & Development facility.
The expanding electric vehicle sector is bringing drivers new breakthroughs in both vehicle tech and home charging hardware. To improve the ownership experience, Toyota and Lexus have launched a collaboration with Treehouse, a software-based operating system designed to simplify home charger installations for all hybrid and EV customers.
Real change starts with a commitment to the youth. Toyota is demonstrating that commitment through a $75,000 donation to Music Will, an organization that is opening new doors for nearly one million children across the U.S.
Toyota has unveiled "Tea Time," a fresh brand film that shines a spotlight on the Corolla Cross Hybrid. Starring the popular digital creator King Bach, the film marks another successful chapter in his collaboration with the automaker. The project demonstrates the brand's commitment to creative and engaging storytelling.
The 2025 espnW: Women + Sports Summit in Ojai, CA, was a remarkable and inspiring event for women athletes and for Toyota. Celebrating the 10th anniversary of the Toyota Everyday Heroes program, the company recognized girls and women who are making a meaningful impact in sports. Each honoree received a $15,000 award in acknowledgment of their accomplishments.
One of the biggest challenges parents face is finding dependable care for their children while they’re at work. This can make it harder to move forward in a career or take advantage of professional opportunities. To help ease this challenge, Toyota supports its manufacturing team members by offering expanded and convenient childcare solutions.
Toyota has made all-wheel drive (AWD) standard on every 2026 Highlander trim. This three-row SUV offers a versatile combination of comfort and capability, making it ideal for daily commutes as well as weekend adventures. The AWD system pairs with a turbocharged engine and automatic transmission to deliver confident performance in a variety of conditions.