
Toyota Safety Sense was developed because Toyota has always placed safety at the core of its mission—long before introducing one of the world’s most respected driver-assist systems. The company has a dedicated division that continually works to advance safety technologies. In 2011, Toyota launched its Collaborative Safety Research Center (CSRC) to strengthen its focus on mobility safety. Since that time, the CSRC has teamed up with universities, hospitals, and top experts to find new ways to reduce crash injuries, better understand driver behavior, and prevent accidents.